![]() Steve: And I’m sure there’s going to be design challenges – what does that experience look like in that different situation. Steve: I’m sure there’s probably better analogies for how products and services in one market end up in another, but that’s the best I could think of on the fly. I think it’s a pretty good way to think about it from an analogy. Is that a, is that a – does that comparison apply to something like this? Steve: It makes me think of like code sharing and airlines where you can purchase through the sort of front end that you’ve always used, but the service is delivered through a partnership with somebody else. So we haven’t launched that yet, but that is a partnership that we’ve announced and we’re really looking forward to getting that going. It would be one of these folks from our partner companies coming to pick them up. would be able to travel to one of these places, open the Lyft app and call a car. So the idea being that travelers from the U.S. For example with Didi which is the largest ride sharing company, similar to Lyft, in China. ![]() Monal: Well right now we recently in the last 6 to 9 months announced some partnerships with international ride sharing companies. Is there an international goals for the company? Steve: So drivers in the United States right now. Monal: Drivers all throughout the country. We also have offices in Seattle, Nashville and New York. Monal: So the headquarters are in San Francisco. ![]() So for those not familiar, basically all you have to do is download the Lyft app, open it and tap a button and basically you have a driver ready to drive you wherever you want within minutes at your doorstep. Monal: Yeah, so Lyft is an on demand transportation service. Steve: And if I didn’t know what Lyft was, what would you explain to me? So my name is Monal Chokshi and I’m the head of user experience research at Lyft. Really excited to talk more about user experience research at Lyft. Well first Steve thanks for having me on your podcast episode. Steve Portigal: Thanks, Monal for being a guest on Dollars to Donuts. Lyft’s partnership with National MedTrans Networkįollow Dollars to Donuts on Twitter and help other listeners find the podcast by leaving a review on iTunes.We’re not just doing the research and being fascinated for our own curiosity and fulfillment, we’re making sure it’s put to good use. Maybe that’s where managers can help with making sure that the data and the analysis and then these insights and actionable recommendations are affecting product. That’s what makes us passionate about research, but in a business one of the dangers is getting too far into that fascination, but then not taking that next step. We discuss traditional paths to a user research career, creating routines for meeting different types of users, and the emergence of leadership roles in user research.Īs researchers we love having curiosity and it’s fulfilling to do the hands-on work. In the final episode of the season I speak with Monal Chokshi, Head of User Experience Research at Lyft.
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